Connie Eells

REALTOR® | DRE #01312540

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DRE#01473789

Copyright© Connie Eells 2019 

Keller Williams

Santa Cruz

1414 Soquel Ave. #100 

Santa Cruz, CA 95062

We Focus On

Strategic

Pricing 

Setting the list price for your home is a critical decision in the sale process; Sellers receive the highest offers quickly when the price is right.

 

We begin the process by carefully studying recent sales of comparable homes in your area. Once we have established a base price range, we’ll adjust per your home’s unique features and upgrades.

 

With the necessary information in hand, we’ll prepare a Comparative Market Analysis of your home for presentation to you. Working together, we will set the listing price for your property.

Preparing your home for Market

Your home is a product in the real estate market; it must give value to Buyers and gain an edge over competing properties to be sold. A home that's been adequately prepared will provide a positive impression.

If you chose us to represent you, a free service we offer is a comprehensive set of recommendations that, if implemented, will provide most visitors with an excellent first impression. Read more

Negotiating the Sale

We treat all incoming offers seriously and handle them accordingly. When the offer is less than the listing price, we'll evaluate all available information and present you with our recommendations.

 

Usually, we'll prepare and respond with a counteroffer.

 

However, if your property is priced right and strongly appeals to a qualified Buyer, you could receive a full price offer accompanied with a demand for a short escrow term. In each situation, we do the homework and put 20+ years of successful negotiation to work, always looking out for your best interest.

Closing the deal

The closing - or escrow - opens when the Seller accepts the offer or counteroffer. As your agent, we work closely with the Buyer’s agent and the title company to ensure all terms and timing of the offer are met.

 

When the time for your document signing arrives, we will be present to make sure any questions or last-minute issues are addressed. We can all say ‘Escrow is closed! The deal is done!’ when all requirements are met.

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